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CC Smugglers started off as young British street performers. However over the years their infamously engaging live performances and innovative brand of self promotion saw them take the show on to stages and audiences across the world. 

From early on 'Guerrilla busking' had become absolutely fundamental to CC Smugglers innovative brand promotion. They would pop up and play to queuing crowds waiting to g oin to shows of artists they saw as relevant. The long list of targets included fans of SeaSick Steve, Old Crow Medicine Show, The Devil Makes Three, Jools Holland and more.